If you’ve ever run ads on Facebook, or anywhere online, and it didn’t go so well, this is probably why.
Most advertising fails because people put money behind advertising something that isn’t proven yet.
Ads should only be there to amplify what’s already working, it won’t fix a broken offer that wouldn’t sell organically.
Instead of investing in advertising from the start, invest more time in research and talking to your customers to make sure that what you’re selling is solid and has a market.
This ensures that advertising is amplifying something that works, rather than trying to fix something that doesn’t.
Only when you already know it sells, invest in advertising to scale its success.
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#SMM
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