What’s working in Facebook ads RIGHT NOW
One- Wide open targeting. 🎯 Facebook’s algorithm is going to find your perfect audience in a matter of days WAY more accurately than any kind of interests you can tell it to go after.
Two- Lead ads. 💯 Rather than spending lots of money to take people off of facebook to opt in for your lead magnet or fill out your form, keep them inside Facebook to do the same thing. It’s way cheaper, and a more seamless experience for them too.
Three- Using Reels as the ad type. 📈 Facebook and Instagram are already pushing reels, and this type of ad is still underused, meaning there are tons of people scrolling through reels without a lot of ads for you to compete with.
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