→ Start by focusing on content that sells, and then design a layout around it.
Website copy is a science that uses already worked out psychological principles to help sell offers. Good website copy should mimic what makes for a good story, with your potential customer as the hero.
→ Order the information on your site like a story, so it helps customers understand the problem they’re facing and how to get what they want.
Make sure your website is easy to navigate and understand, with a clear call to action.
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