Hello SEO pros! Google is back with its September 2023 helpful content update, and it’s a game-changer for content creators and website owners. In this video, we break down what it means for you and how you can adapt for improved performance.
🚀 Key Highlights:
⬩ Improved Classifier: Google is rolling out an enhanced classifier for its helpful content system. The rollout will span approximately two weeks, and the ranking release history page will be updated once completed.
⬩ How the Helpful Content System Works: Google’s aim is to prioritize content that offers visitors a satisfying experience. This system automatically flags content with low value or content that isn’t valuable to users. Remember, this is just one of the many signals Google uses to rank content.
⬩ Potential Impact on Your Site: If your site has a lot of unhelpful content, it might not fare well in search results. If you host third-party content, ensure it aligns with your site’s purpose or consider blocking it from being indexed.
⬩ Optimizing for the Update: If you’re already producing valuable content, you’re on the right track! But if you’ve seen a traffic dip, it’s time to reassess and refine your content. We share tips on how to do this effectively in the video.
📌 Important Takeaway: Removing unhelpful content can boost the rankings of your other content. The classifier process is automated and operates globally. It’s neither a manual nor a spam action.
⏳ If you’re wondering about recovery time after removing unhelpful content, remember that this system evaluates sites over several months. But with continuous improvements and staying true to creating people-first content, your site can bounce back stronger!
For a deep dive into the update, how it affects SEO and actionable strategies, hit that play button! And don’t forget to check out Google’s help page for insights on crafting helpful, reliable content.
👍 If you find this video helpful, give it a thumbs up, share it with fellow content creators, and subscribe for more SEO updates and tips!
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Watch this next: https://youtu.be/8YDUP-RH_4g?si=WCqFg1C8GxUv1CJ_
Timestamps:
0:00 Introduction
0:07 Match the keyword intent perfectly
0:31 Find a unique content angle
1:41 Obsess over user experience
3:10 Prune content that’s dragging your site down
3:43 Use ChatGPT to grade your content
4:36 Study and emulate helpful SEO content
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