What do Lucille Ball and your business have in common?
It all goes back to the 50s, when psycologists discovered something really interesting.
Whenever a tv celebrity, like Lucy would speak directly to the camera during an ad break, people watching would feel a connection to her, as if she were a close friend they knew in real life.
It created something called a “para-social relationship,” a one-sided relationship between the viewer and the person on screen.
Fast forward to today, and social media has made it easier than ever for small businesses to create these relationships with their audience.
By being on video, you can connect with your audience on a deeper level, share your personality and values, and build trust and rapport. People will feel like they know you, and that’s when selling becomes Way, way easier.
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